This all-girl design team is ready to change the world, using their collective creativity to produce digital media with a positive impact!
A celebration of creative problem-solving and empowerment, Team Elektra all-girls virtual camp explores how the combination of digital tools and artistic expression can make a difference in the local and global community. As an ad agency, Team Elektra members vie to lead marketing campaigns to raise awareness about the Global Goals. They are tasked with producing a portfolio of graphics and videos for an ad campaign to be pitched to friends and family Friday afternoon! No experience is required.
What you will learn at Team Elektra:
- The core concepts of digital media design & production
- Inspirational stories of important female world leaders
- How to organize and execute a successful plan
- Strategies for efficient collaboration, critical thinking and problem-solving
- Best practices for public speaking—ability to pitch and present work
Virtual Camp Requirements:
- Mac or Windows PC only
- Stable internet connection with access to Zoom Video Conferencing
- Headphones or headset with microphone (optional, recommended)
Team Elektra Virtual Sessions
- Team Elektra workbook
- 5:1 student-to-instructor ratio
- 4 hours of live virtual camp programming daily
- 2 hours of extended support daily
- Certificate of completion (digital, print-at-home format)
- And of course, trivia!
Team Elektra Daily Schedule
Day 1: “Getting to Know You”
|9:00-9:20am||Welcome & Morning Trivia
Get the juices flowing with a fun trivia contest.
|9:20-9:40am||Digital Me Challenge|
|9:40-10:00am||Intro to Digital Graphics|
|10:00-10:30am||Digital Poster Production
Create a digital poster using original graphics to tell a fun story about yourself.
|10:30-10:35am||Saving Project Files & Exporting Graphics|
|10:35-10:55am||Sharing Student Work|
|10:55-11:10am||Connecting to the Global Goals|
Unplug, grab a healthy bite, and go outside for some fresh air!
|11:40am-12:00pm||Intro to Video Production|
|12:15-12:55pm||Autobiographical Video Production|
|1:00-1:30pm||Sharing Work & Debrief|
Day 2: “Girls in Charge”
|9:15-9:40am||Think & Share – Personal Heroes|
|9:40-9:55am||Role Models, Mentors, and Peers|
|9:55-10:20am||Project Planning – “Empowered & Inspired”|
|10:20-11:00am||Creating “Empowered & Inspired” Posters
Design a inspiring digital poster about a female role model who is doing important work in alignment with the Global Goals.
|11:00-11:15am||Peer Review & Critique|
|11:15-11:35am||Revise & Improve|
|12:05-12:15pm||Intro to Elevator Pitches|
|12:15-12:40pm||Elevator Pitch – Feature My Role Model|
|12:40-12:50pm||Exporting & Uploading Work|
|12:50-1:05pm||Career Connection – Opportunities in Digital Art
Explore the variety of career paths that become possible with advanced digital arts skills.
|1:05-1:20pm||Revisiting the Global Goals|
|1:20-1:30pm||Debrief, View Peer Work & Give Feedback|
Day 3: “Visualize It”
|9:25-9:50am||Brainstorming a Logo & Team Name
Come up with a name and identity for a new Global Goals-inspired team.
|9:50-10:15am||Diving Deeper into the Global Goals|
|10:15-10:25am||Project Introduction – Print Advertisements|
|10:25-10:50am||Conceptualizing & Ad Production Strategy|
|10:50-11:20am||Ad & Logo Production|
|11:20-11:30am||Full Group Check-in|
|12:00-12:20pm||Creative Connection – Overcoming Obstacles
Discuss strategies for problem-solving difficult situations using creativity and confidence.
|12:20-12:40pm||Peer Review & Critique|
|12:40-1:10pm||Revise & Improve|
|1:10-1:30pm||Debrief, Introducing Team Showcases, Posting Work & Leaving Feedback|
Day 4: “Commercial Break”
|9:15-9:30am||Project Introduction – What’s a PSA?|
|9:25-9:55am||“Create The Future” Storyboarding
Develop a script for a Public Service Announcement (PSA) video that will change public attitude and behavior towards a problem being addressed by a Global Goal.
|10:55-11:15am||Peer Review & Critique|
|11:15-11:25am||Full Group Check-in|
|11:55am-12:15pm||Creative Connection – Overcoming Obstacles|
|12:15-1:00pm||Revise & Improve|
|1:00-1:20pm||Peer Review & Critique|
|1:20-1:30pm||Debrief & Overview of Final Day|
Day 5: “Pitch Perfect”
|9:50-10:35am||Revise & Improve|
|10:35-10:45am||Exporting & Uploading Work|
|10:45-11:10am||Organizing & Customizing Showcases|
|11:40-11:50am||Overview of Agency Pitches|
|11:50am-12:20pm||Pitch Preparation & Practice|
Teams present their advertising campaign pitches and PSAs.
|1:10-1:20pm||Selecting Campaign Department Leads|
Continue to explore the digital arts and find ways to be an advocate for the Global Goals!